Color Your Message: The Art of Digital Marketing and Social Media, by Lisa Caprelli
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Color Your Message: The Art of Digital Marketing and Social Media, by Lisa Caprelli
PDF Ebook Download Online: Color Your Message: The Art of Digital Marketing and Social Media, by Lisa Caprelli
#1 Best Seller | Color Your Message helps you get more customers! There is an art and style to using today's colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book! Discover why black and white (traditional marketing) is out and how creatively the author has you "Color Your Message" with best practices for modern day content marketing and advertising. Every business has a message!
The author opens with an inspirational story about adapting to change while giving a new perspective on marketing. This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips! Learn how to increase your business revenues and profits leveraging today's marketing tools. You can quickly take advantage of the author’s experience who has spent over $1 million on advertising for the mere cost of a book! Learn what works and what does not. Marketing is what will bring you new and returning customers. Discover the methods Lisa uses today to leverage technology with your product or service! Get your business booming today! What You Will Learn from this book: Why content marketing combined with social media is extremely powerful! How to brand your business to be purposeful and social. Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation? 23 Business Owner Questions that will help you redefine your business. How to position your name and brand in your community and on the web. Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands. How to look at traditional and new media in a different light. The marketing and advertising you do today requires change. The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017. Mobile makes up more than 25 percent of YouTube's global watch time. Learn how you can leverage this technology today! Change the perspective of “I cannot do this all and still run a business.” Realize that you social media is only one tool of many to choose from. How to identify the advertising and marketing platforms that are right for you. How combining a winning strategy can help your business double or triple in growth!
This is not another bland HOW-TO book – it is a book that gives a clear understanding of WHAT needs to be done and WHY!
Color Your Message will add pizzazz to your business, value and brand.
Caprelli tells readers why content marketing is “the new black,” and encourages them to think outside of social media and take advantage of the many “colors” you can choose from. As advance readers of Caprelli’s book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading “Color Your Message,” readers are certain to feel energized and excited about a subject that can seem overwhelming.
This book also contains permissible content by Google and Pew Research.
It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector – having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO’s and business people from varied industries such as automotive, lawyer, medical, retail, etc. – Caprelli is also an acclaimed artist.
Lisa Caprelli Invites You to Become An Artistic Cr
Color Your Message: The Art of Digital Marketing and Social Media, by Lisa Caprelli- Amazon Sales Rank: #470137 in eBooks
- Published on: 2015-03-09
- Released on: 2015-03-09
- Format: Kindle eBook
Review "A successful businesswoman and accomplished artist, Lisa paints a convincing case for the need for businesses to use digital media to reach an ever growing portion of the marketplace." - Tom Robinson, Public Relations Society of America (APR)"We're living in a tumultuous time, ripe with change and exploration. Lisa pushes you toward new ways of thinking, and new ways of approaching information that helps expand your business growth to become more powerful than ever." - J Moody
From the Author What Color Is Your Message? Some see their ideas as creative and act on their creative flair. Getting people to understand the tremendous opportunities to improve their business marketing led me to "Color Your Message!" Having had hundreds of conversations and interviews about business over the past several years, I found that there is a disconnect between people who have been in business over twenty years and the younger generation on how they receive their messages. Many older businesses who are experts in their field do not understand the social media components or understand what to do. Until just a few short years ago your business could survive with basic marketing, as simple as black and white. And then almost overnight everything changed with high-speed Internet and mobile devices that could deliver the world. Business marketing exploded into a full palette of colors. We used to live in a society where it mattered if you had been a business owner for over 20 years. It used to be credible if you were in business even 30 or 40 years. Employees loved to say they worked with a company for decades. I feel that today, most people simply care about their bottom line cost and to some extent how they are found online. If you are not fully utilizing today's technology and tools you may get lost completely.
About the Author Color Your Message hit the #1 Best Sellers List on Amazon February 11, 2015 under Content Management. Lisa trains and speaks about innovation, change and how to grow your business quickly and effectively. Lisa Caprelli has helped businesses grow for over 20 years across a spectrum of industries. During her many years as an entrepreneur she engaged in a variety of radio, magazine, newspaper and campaigns, carefully tracking her results. With the explosion of low-cost and highly-effective Internet marketing she made the shift to train, speak and teach about digital media. You don't have to spend a fortune today to advertise and promote your business. Color Your Message is a result of understanding the day to day questions of the business dinosaur or the millennial. With a unique vision, Lisa is able to quickly assess and address the needs of a business, be it, automotive, lawyer, university, doctor, retail, restaurant, oil and land, real estate, subject matter expert -- she has the invaluable ability to approach each product from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses.Lisa has the invaluable ability to approach each message from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses, to convey a story. Lisa is CEO of GoGlossy.com a public relations, media and marketing agency. She is also a talk show host for The Business Experience Show based out of Southern California. Lisa's personal passions include hiking, teaching, writing and painting. In the face of adversity, having grown up very poor only to strive for the American dream and ultimately build a successful business empire, only to walk away from it after the recession - to then rebuild a purposeful new life is a story that compels people to be drawn to her messages about change and adaptation. #ColorYourMessage
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Most helpful customer reviews
8 of 8 people found the following review helpful. I was between writing a long winded review and posting one that took less than 140 characters. By Bob Tobias Good news for you, there's no need for me to wax poetic. Other reviewers have already done that for me. I couldn't get it to fit in a tweet though.I'll just say that this book will provide you with an excellent introduction into every aspect of social media marketing that he relevant today. It can also provide you with a tool to audit what your Social Media Expert / SEO Guru is doing for (to?) you. I've dealt with a number of these "Experts/Gurus" and know that many don't know half of what's in this book.As a quick tip, there are a couple pages that are easily worth the price of the book. I'll tell you where they are to save you some time. On page 82 there's a list of over two dozen outstanding topics you can use for tweets, blog posts, or Facebook status updates. (Did I just say "or"?). Each topic has a few sentences to get you thinking. Every day just pick one and write a post. Start to tune you message using the guidance provided in throughout the book. That way, you can begin doing something right away and not long after be doing it lots better.Before long you will be providing content that is even more compelling and relevant to your friends, followers and acolytes and they will start sharing it with theirs. And, isn't that what this whole thing is about?
7 of 7 people found the following review helpful. Found my new Marketing Reference Tool!! By Rg Lutz I've been involved with starting several businesses that all rely heavily on superior marketing and advertising. I felt my knowledge was good with online platforms such as google, Facebook, twitter, etc. Then this book comes along and transforms me from being blind to eyes wide open. With such new and rapidly changing technology, sometimes it's hard to picture how everything interrelates. You end up just picking one or two platforms because that's how you think your marketing strategy and dollars should go. The author does a phenomenal job in showing how you cross-market and leverage one marketing platform to another. My goal is to maximize ROI, and I have to chuckle, that an inexpensive book has had more impact by saving me thousands on marketing expenses just by using her marketing tips. I think the most important aspect of the writer's book is how easy it is to digest and that everything is done in layman's terms. You not only get the picture, but you can quickly visualize applying the techniques to your business. I almost ran out of yellow highlighter! But seriously, I couldn't be more happier with my purchase. I'm reluctant to buy any type of business book, since I truly believe in the saying "Competitive Advantage is only temporary" (I'm an MBA-type, so it's expected). But this book, is more than getting an advantage. It's aimed at making you 'aware' and viewing the customer in a different light - a person that searches for your business and not the other way around. Color Your Message is my go-to reference book now.
6 of 6 people found the following review helpful. Black and white and COLOR! By Grady Harp Southern California author Lisa Caprelli is one extraordinary woman who has helped businesses grow for over 20 years across a spectrum of industries. As her bio states, `Lisa has the invaluable ability to approach each message from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses, to convey a story. Lisa Caprelli is owner of GoGlossy.com a public relations and marketing agency.' What her bio neglects to mention is that she is a strikingly beautiful woman whose visual presence commands attention just as much as her innate (and learned-from-experience) knowledge of the use of the internet in advancing businesses out of the prehistoric past into the sparkling bubbles of possibility that the internet offers.Written in a style that is so reader friendly that putting her book down is as difficult as prying yourself away from a really fine novel, Lisa combines hard facts, statistics, well researched proof, and excellent graphics (Lisa is also an artist), and she FINALLY has placed in our hands a book that explains the importance of the internet cosmos in replacing the now nearly extinct forms of advertising (read radio, newspaper, television, flier, yellow pages etc) with the use of all aspects of the internet and social media.To list all of the aspects of the book that are helpful would mean transferring the entire book into a review. But for this reader/reviewer the aspect of her book that is most useful and fascinating is her patience in teaching us exactly what the various forms of ether communication are, how they came about, how they work and how to make use of them. From Google, to Facebook, to LinkedIn, Twitter, Instagram, SnapChat, Hashtag and what those seemingly mysterious items such as SEO, logo, clip art, YouTube and on and on and on - few people have the depth of experience and advice about how to use these to our benefit in every area of our lives.All of this is shared as from a best friend. EXCELLENT and of course Highly Recommended! Grady Harp, February 15
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