Televisionaries: Inside the Chaos and Innovation of the Digital Revolution, by Marc L Tayer
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Televisionaries: Inside the Chaos and Innovation of the Digital Revolution, by Marc L Tayer
Free Ebook Online Televisionaries: Inside the Chaos and Innovation of the Digital Revolution, by Marc L Tayer
Televisionaries is the captivating inside story of the digital television revolution, featuring the engineers, entrepreneurs, and media titans who made it happen. During the 1980s, conventional wisdom held that "Japan Inc." would become the leading economic power, with its new HDTV technology dominating the next generation of consumer electronics. In response, European countries funded a billion-dollar HDTV activity designed to keep the Japanese at bay. But both solutions had a fatal flaw - they were based on analog technology. With the world's eyes diverted overseas, General Instrument (GI) harbored a secret project in its San Diego labs. The notion of transforming television from its analog roots to the zeros and ones of computers was deemed impossible at the time. Undaunted, GI boldly developed the world's first digital television system, upsetting the status quo on three continents. Digital TV soon became a reality for consumers throughout the world, and the media business was forever changed.
Televisionaries: Inside the Chaos and Innovation of the Digital Revolution, by Marc L Tayer- Amazon Sales Rank: #352998 in Books
- Published on: 2015-03-18
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .95" w x 5.98" l, 1.37 pounds
- Binding: Paperback
- 470 pages
From the Inside Flap Televisionaries is a well written, fascinating chronicle of TV's digital transformation. Marc Tayer captures the politics, business drivers and perspectives of all the players and is factually on the mark. BOB ZITTER, former HBO executive vice president and chief technology officer
From the Back Cover "A well-documented account of how American entrepreneurship and innovation transformed an entire industry." DONALD H. RUMSFELD, former CEO of General Instrument Corporation; former US Secretary of Defense and government official "Bravo! At long last we have a definitive chronicle of the explosive growth of new media, poignantly matching the key people with their historic achievements." PAUL KAGAN, founder of Paul Kagan Associates, Inc., pioneer in media analysis "Colorfully written and meticulously researched, Televisionaries is a masterful compilation of the 'inside baseball' maneuvers that shaped digital television -- told from a vantage point few can claim. Two thumbs way up!" LESLIE ELLIS, technology writer, editor, and author"Marc Tayer has woven a rich tapestry of a remarkably dynamic scene, combining large corporate interests with the evolution of sophisticated technology." ANDREW VITERBI, co-founder and former CTO of Qualcomm
About the Author Marc Tayer wrote Televisionaries following a thirty-year career in the media and communications technology business. He joined General Instrument's New York corporate headquarters in 1985 and transferred to its San Diego-based VideoCipher Division in 1987. Two years later, he was appointed core team leader and product manager for the company's trailblazing digital television project, a role for which he received an Emmy Award.Tayer served as VP of Global Marketing upon GI's acquisition by Motorola in 2000. He then cofounded two digital video tech startups, Aerocast and Imagine Communications, while working for Cablevision's Voom HDTV venture along the way. He received his BA from Williams College and his MBA from the Wharton School of the University of Pennsylvania.
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2 of 2 people found the following review helpful. I found it both entertaining and enlightening and an excellent review of a very interesting time By ed I learned so much reading Televisionaries even though I was there during the early years. I can say that Marc was totally accurate in describing the parts that I already knew, so I can only assume that the rest is spot on as well. I found it both entertaining and enlightening and an excellent review of a very interesting time. And I loved the last chapter.
1 of 1 people found the following review helpful. A great look at how our digital television was developed and where it's likely to go. By stickerooni This review originally published in [...]. Rated 4.5 of 5This is a phenomenal insider look at the concept, creation, and growth of the digital television industry.When I sit and watch Netflix on my 56" flat-screen HD television, I know that a lot of time and effort went in to the creation of this technology, but of course, like most people, I know next to nothing about how it all happened. Thanks to Marc Tayer, who was in on the ground floor of the development of this technology, we can get a peek at how this all came about.The first thing to recognize is the timing. It's 2016 as I watch streaming, digital content on my HDTV. When was this technology created? The HD TVs started appearing on the market about a decade ago. That's right...it's only been about ten years since HDTVs were reasonably on the market. So when were they developed? THAT goes back a little further.You can practically pinpoint the year 1982 as the start of the digital era, when a new company had a contract with HBO for satellite television encryption.Starting with this event in 1982, Tayer details all the stepping-stones to the development of digital, HD technology with incredible precision and insight. And he introduces us to a cast of characters that would rival a Tolstoy novel.Because Tayer is an insider and was a part of this process from an early stage, he is able to offer some incredible insight in to the people (why were they hired) and the process. And it would be easy for Tayer to emphasize his role in the process, or to only report on those aspect in which he was directly involved, but this is much more than a memoir. This is a report on the process as a whole. This isn't just a one-person's point of view tale. There has been a vast amount of research done to prepare for this book and Tayer notates his research meticulously. In fact the last 25% of the book is filled with annotation, glossary, and index. And kudos to the publisher for making the notes on my digital copy of the book, easy to access.At times, the book reads a little like a technical manual, but given the nature of the topic, one has to expect there will be a fair amount of discussion about things like bandwidth, compression, bit-rate, and so forth. I am not a Luddite, but I'm far from being highly knowledgeable about the technical side of our modern technology. Marc Tayer writes about this in a very straight-forward, practical manner, and yet it doesn't get bogged down in technical lingo and it is very easy to read.We take our technology for granted, but when we stop to think about it, we have to realize that there was a time when the science behind our technology was only theory. For instance,... consider that a pure “uncompressed” digitized HDTV signal would take up to 50 cable channels, a total of 300 MHz of bandwidth. That is a completely impractical proposition since it amounts to a third or a half of the entire bandwidth of a cable system. Squeezing one or two digital HDTV channels into a single 6 MHz channel, while preserving stellar video quality, was a feat deemed impossible at the time.While this work was cutting edge ... leading the cutting edge ... at the time, we know that we are in a very fast-moving world and the changes in technology are rapid, and almost as interesting as the history of the development of this industry is Tayor's report on the future and where we're headed. This isn't just supposition, but a report on what he knows is currently being developed. Of course this means that this book (or this portion of this book, at least) will be obsolete in ten years.I was completely captivated and I highly recommend this book.Looking for a good book? Televisionaries: Inside the Chaos and Innovation of the Digital Revolution by Marc Tayor does a remarkable job of sharing with the reader how our current television technology was developed, and where it's likely to go.I received a digital copy of this book from the publisher, through Netgalley, in exchange for an honest review.
1 of 1 people found the following review helpful. Digital TV Business History, Technology Primer, and Memoir By Becky This is a multifaceted book by someone qualified to write about all of it: history of the digital TV business, profiles of powerful business leaders, technical aspects of digital television, the evolution (and convergence) of digital technologies at this new stage of innovation. Although the book covers some complex business deals and technological details, it moves right along because of the fluid writing style and numerous revealing anecdotes about people who have figured prominently in the business press in the past couple of decades. The book is also divided into numerous short chapters, so it's easy to access and digest when a busy reader's time permits. Reading the book required my full attention, but it was very informative and elucidating.As a long-time San Diego resident, I especially enjoyed reading about some of the early innovators who helped to make our region a technological powerhouse. Full disclosure: I worked with the author to finalize the manuscript, which was one of the best-written manuscripts I've ever received. I happen to know that the author supplemented personal memories with painstaking research.
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