Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business, by Mikkel Svane, Carlye Adler
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Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business, by Mikkel Svane, Carlye Adler
Best PDF Ebook Online Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business, by Mikkel Svane, Carlye Adler
The real story of what it takes to risk it all and go for broke.
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined.
With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself - to remove friction, barriers, and mystery in order to make customer service easier and more approachable - Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, and why giving back to the community is as important as the bottom line.
From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business, by Mikkel Svane, Carlye Adler- Amazon Sales Rank: #15817 in Audible
- Published on: 2015-03-24
- Released on: 2015-03-24
- Format: Unabridged
- Original language: English
- Running time: 320 minutes
Where to Download Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business, by Mikkel Svane, Carlye Adler
Most helpful customer reviews
9 of 9 people found the following review helpful. Well-written, entertaining and insightful - highly recommended for all startup founders! By Janz, Christoph The book is a well-written and very personal look back at Zendesk’s amazing success story, which began in a loft in Copenhagen and culminated in the company’s Wall Street IPO earlier this year. It’s both autobiography and “tips & tricks" guide: First and foremost it’s a suspenseful chronicle of the journey of Mikkel and his co-founders Alex and Morten that lets you witness some of the many ups and downs which startupland has in store for entrepreneurs, but it also contains a lot of actionable advice for other founders.It’s an entertaining read, too, and as someone who was fortunate enough to have played a small role in Zendesk’s beginnings, reading about those early days put a smile on my face many times. In some cases, it also made me laugh out loud, e.g. when Mikkel writes about my conversation with Michael Arrington.One of the reasons why "Startupland" is such a great read is that it’s honest and humble. When other authors write things like “I didn’t know anything about XYZ” it often feels like fishing for compliments. When Mikkel writes it, you know that he really means it that way. I highly recommend the book to any startup founder, and in particular to all founders from Europe who consider making the move to the US.
4 of 4 people found the following review helpful. A modern fairytale By Joachim Majholm Highly recommendable for anyone who aspire to become an entrepreneur - or for anyone who likes a good old fashioned fairytale about how three guys had a great idea, worked their arses off and spend all their money on creating this great product and - against all odds - turned it into a 2 billion dollar company (and rising). Told with great passion and honesty.
3 of 3 people found the following review helpful. A real entrepreneur's journey By Goh Boon Jin Mikkel, the founder of Zendesk shares in great detail his experience from working in a loft to building a billion-dollar unicorn company.Startupland is a must read for entrepreneurs seeking to hear the real candid stories on the struggles especially in the early stages from a real entrepreneur.
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